Yahoo Begins Offline Advertising Campaign for Search

Yahoo is beginning an aggressive advertising campaign in order to get people to use it (again) for search.

Expect to see display ads (like the one below) and hear radio ads as the campaign unfolds.

The Yahoo Search blog posted a radio ad on its blog. It uses the concept of searching the web as a jungle and that users need Yahoo's security measures to protect them from the dangerous and even wacky stuff on the web.


What do you think of the new advertising push by Yahoo? Leave your first impressions in the comments.

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About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.