SEW Experts: Implementation is the Name of the Game

Search Engine Watch Expert - Mark JacksonImplementation is a critical part of the search engine optimization process. This is where we actually make the recommended changes to the Web site.In today's organic SEO column, "Implementation is the Name of the Game," Mark Jackson explains that it's also where way too many SEO projects go wrong.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.