Search Advertisers: Don't Miss the Profitable PPC Webcast

What's the best way to set up a new PPC campaign? How should you structure your ad groups to get double-digit clickthrough rates? Where should you peg your initial budgets and bids?

Listen to SEW Expert David Szetela sharing his PPC tips in a live Search Engine Watch Webcast, "Profitable PPC: The Fundamental Secrets," on October 22, 2008. That's tomorrow - Wednesday - at 1 p.m. EST.

In this webcast, you will learn how to build and optimize successful PPC campaigns, with an emphasis on solid direct response advertising techniques that lead to maximum conversions and ROI. Discover how to set up your PPC accounts, assign keywords to ad groups, and implement bidding strategies that will lead to profitable PPC campaigns.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.