LinkedIn has launched a new survey feature that will enable its members to conduct market research. LinkedIn is an online social network built around business and careers and has 30 million members.
“LinkedIn overcomes quality and authenticity issues that other sample providers face,” said Dan Shapero, Director of Business Services, LinkedIn. “Because of the public and self-policing nature of LinkedIn, members provide deep and accurate profile information and they update that information constantly.”
LinkedIn also announced that it raised $22.7 million from Goldman Sachs, The McGraw-Hill Companies, SAP Ventures and Bessemer Venture Partners.
“We secured this investment with innovators in enterprise software, investment banking and business information who see the potential to create value and transform industries through the LinkedIn platform,” said LinkedIn CEO, Dan Nye. “These leading companies understand that LinkedIn is building a network with broad and enduring value.”