SEW Experts: SEO During E-Commerce Application Development

Search Engine Watch Expert - Chris BoggsSearch Engine Watch Expert - Frank WatsonE-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization. As with large-scale Web site designs and redesigns, putting search engine optimization off until after the fact can be a costly mistake. In today's Search Marketing Crossfire column, "SEO During E-Commerce Application Development," Chris Boggs and Frank Watson look at what it takes to make an application SEO-friendly vs. optimized.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.