New Campaign Management and Editorial Updates for Microsoft adCenter

Microsoft adCenter has released a slew of updates for the fall to aid you in your paid search campaigns. The updates include:

  • Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page
  • Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes your ads to exceed character limits
  • User Management: if previously you were only able to have one user, now you can create multiple account users
  • Content Ads (U.S. only): get keyword bid suggestions and performance estimates for your content ads

What do you think of the updates? Let us know in the comments.

Related Reading:
Microsoft adCenter Launches Learning Center
adCenter Introduces Dynamic Text Insertion
Microsoft adCenter Updates Credit Card Options

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.