Motorola Betting Big On Googles Android

Despite cutting 10,000 jobs, Motorola is betting big on Google's telephone technology Android, dropping all but three of their phone operating systems, the Wall Street Journal reported.

Though Android has had security problems, Motorola's chief of the handset division Dr. Sanjay Jha is a big proponent of the operating system and is using it "for mid-tier (very high volume) phones," according to the New York Times

"Jha is planning large scale job cuts at Motorola's handset business, and is also overhauling the manufacturing and supply chain operations of the beleaguered handset maker," the New York Times stated.

Sprint and Verizon are not early adopters of the Android system - Sprint CEO Dan Hesse even went so far as to say it was not "good enough to put the Sprint brand on it," the Alley Insider reported.

But given sales of the new system sold over $1.5 million in the first few days, and that WalMart will be offering the device, seems Android may be battling IPhone in the near future.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.