If you're not familiar, CafePress is a site where you can purchase custom-designed apparel and gifts. There are many merchants selling their designs as well. Today, CafePress unveiled its new design, and it looks great.
But searching for a design you like can be a chore. That's why I think CafePress should adopt an online ratings system to help the best designs be showcased first in their search results.
Yes, this can be abused, but it can also create a community, something that is currently only found in the CafePress forums.
CafePress competitor, Zazzle, which has experienced explosive growth in the past year despite higher prices and fewer products. What they do have is a 5 star rating system as well as the opportunity to leave comments on products. I think this helps customers better find what they're looking for. If I had to take a guess, a customer would rather pay $5 for better design at Zazzle than a mediocre design at CafePress.
Don't get me wrong, there are quality designs at CafePress, but finding them organically, like I said, is a chore.
Hopefully the next design update CafePress unveils is a techie-one that improves search.