SEW Experts: Maintaining Your Company's Image in the SERPs

Search Engine Watch Expert - Aaron ShearIs your company the victim of bad press, or a concerted campaign to push your site down in the SERPs? In today's enterprise search marketing column, "Maintaining Your Company's Image in the SERPs," Aaron Shear explains that building alternative media types, and linking to compelling content about your company on other sites, can often clear up the majority of the unwanted press by moving it down through the rankings.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.