Yellowbook and YouTube Enter Content Distribution Partnership

Yellowbook's video advertisers will now be showcased on YouTube via a content partnership agreement between the two. This is indeed an interesting partnership as yellow pages publishers attempt to transition their business online and YouTube continues its attempt to bring home the bacon for Google.

“We're pleased to be the first internet yellow pages publisher to offer YouTube as a distribution channel for our video advertisers,” said Pat Marshall, chief new media officer for Yellowbook. “Video advertising on yellowbook.com and via YouTube distribution uniquely promotes Yellowbook's advertisers to more potential customers than ever before.”

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.