SEW Experts: Social Media Link Building: From Fantasy to Reality

Search Engine Watch Expert - Eric EngeSometimes, a company's marketing efforts can have an unintentional impact from a link building perspective. Such is the case with this fantasy sports community site focused on building communities in Facebook and other social media environments. In today's Web analytics and ROI column, "Social Media Link Building: From Fantasy to Reality," Eric Enge shares the successful strategy of Citizen Sports Network.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.