SEW Experts: Obama's Link Strategy Fuels Election Victory

Search Engine Watch Expert - Sage LewisInternet link love proves more powerful than old-school politics in the 2008 election, thanks in part to a visionary social networking election strategy. In today's link building column, "Obama's Link Strategy Fuels Election Victory," Sage Lewis looks at what we can learn about online marketing from studying presidential politics.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.