Auto search engine Cars.com is offering a free webinar intended to help dealerships learn how online advertising can drive offline traffic.
The webinar will be held this Friday, November 14 at noon EST. Click here for more details and to register for the event.
Here are the specifics of what will be presented:
- Traffic-now vs. branding as the key advertising objective.
- Websites and online features that car buyers use before visiting a store.
- Ingredients of internet ads that drive store traffic.
- A full accounting of internet-generated store traffic.
"A significant percentage of in-market car buyers prefer to take the next step toward a purchase on the most direct path, an in-store visit," said Dennis Galbraith, Cars.com vice president of advertising products. "These shoppers may not call or email first, so the information they find online determines the dealers they select. Dealers who fully merchandise their complete inventory with multiple pictures, descriptive sell copy and competitive pricing position themselves to win more than their fair share of the business."