SEW Experts: Must We Unlock the Deep Web?

Search Engine Watch Expert - Kevin RyanSearch engines are good at what they do, but they aren't especially great at it. Local information, research documents, mountains of medical data, and other information lies buried beyond the reach of GoogleBot and other crawlers. In today's Searching for Meaning column, "Must We Unlock the Deep Web?," Kevin Ryan asks if any of that information is really useful.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.