Google AdWords has released a new keyword tool. This one lets users plug in their website and a few keywords. The tool, dubbed Search-based keyword tool, takes a look at the site and makes suggestions for keywords that may be relevant to your paid search campaign.
The idea is that you might be missing out on terms that are being searched for. I have to admit, when I've used keyword tools, I've often been wishing I knew what people were searching for instead of guessing.
But the SEO copywriter in me also knows that so many sites are already optimized for keyword terms based on traditional keyword research, which often starts with a guess.
Plus, the existing keyword tool takes keywords and phrases plugged in by the user already returns a bunch of suggestions.
The tool's strength lies in avoiding human error. In other words, the existing AdWords keyword tool relies on human entry. This tool looks at the site and can help marketers avoid overlooking terms they may have missed.
Still, remember the tool is in beta. And Google makes it clear that it's not responsible if you use their suggested keywords in a way that violates the law. Say, by creating an ad that includes a trademarked term.
AdWords Keyword Tool Now Shows Numerical Data