SEW Experts: PPC & SEO -- Two Great Tastes that Taste Great Together

Search Engine Watch Expert - Carrie HillPut peanut butter and chocolate together and you get something that transcends each of the individual ingredients. In today's small business search engine marketing column, "PPC & SEO -- Two Great Tastes that Taste Great Together," Carrie Hill explains that the same effect can be had when you combine paid search advertising with search engine optimization efforts.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.