Yahoo Shareholder Wants Search Sold to Microsoft

Ivory Investment Management LP is calling for Yahoo to sell its search to Microsoft. Ivory owns 1.5% of Yahoo shares.

Ivory is smart to call for only selling search to Microsoft, as Steve Ballmer has repeatedly made clear that he's no longer interested in buying the whole enchilada.

However, Microsoft has already snagged two Yahoo acquisitions in the form of executives who know a thing or two about search. Is there any incentive left for Microsoft to return to its scorned lover for another negotiation?

Tell me your thoughts in the comments.

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.