AOL has some good news regarding their homepage since they relaunched in late October.
The click-through rate for the primary 300x250 ad banner increased 30% in November. Unique visitors and daily visitors grew by 13% and the minutes spent on the page increased by 29%.
“This week, the new homepage was rolled out to all AOL.com users, so we anticipate that our consumer usage numbers will continue to grow in the coming year,” said Lynda Clarizio, President of Platform-A. “Even in a tough economy, advertisers are finding ways to maximize their returns on investment, and our AOL.com homepage ad units have proven that consumers will respond positively to brand messaging within a new, highly customized consumer environment.”