Yahoo! will begin anonymizing the data it collects after just 90 days, according to a statement released by the company. The data includes search logs, page views, page clicks, ad views and ad clicks.
"In our world of customized online services, responsible use of data is critical to establishing and maintaining user trust," said Anne Toth, Yahoo!'s Vice President of Policy and Head of Privacy. "We know that our users expect relevant and compelling content and advertising when they visit Yahoo!, but they also want assurances that we are focused on protecting their privacy."
Personally, I wish the search engines would do a better job of informing the public about how their data collection really isn't the privacy issue that so many make it out to be. I don't think anyone at Yahoo! or Google is sitting around looking at what *I'm* doing on the internet. They have millions of people using their services. They don't have the time to sit around and watch what each individual is doing. Search engines were built on a system of automation, partially for this reason. From their perspective, I'm just a number that contributes (or doesn't) to trends and behavior.
But that's just my opinion. What do YOU think? Leave a comment and let us know.