Just two and half months after releasing Version 6.5, Google has launched the new version of AdWords Editor. Version 7.0 is now available for Windows and Mac. Be sure to back up your work before you upgrade. You can import your work into 7.0 once it's been deleted.
Here's what to expect with the new version:
- First page bid estimates: AdWords Editor now uses first page bid estimates for your keywords. Minimum cost-per-click (CPC) bids are no longer used.
- Keyword Quality Score: The Keywords tab now displays the Quality Score for your keywords.
- Keyword Opportunities locale: Tailor your keyword suggestions to a particular language and location by changing your Keyword Opportunities locale.
- Campaign targeting in the data view: You can view your targeting settings in the new 'Language' and 'Location' columns on the Campaigns tab. These columns are hidden by default, but you can select them with the column chooser.
- Send feedback to Google: Help us improve AdWords Editor by enabling usage tracking in your AdWords Editor settings (Tools menu > Settings).
- Other updates:
- The 'Volume' column on the Keyword expansion tab of the Keyword Opportunities tool now shows absolute numbers (traffic for the last month) instead of scaled values.
- The Keyword Opportunities tool isn't available for draft accounts.
Check out the release notes for more info.