SEW Experts: The Small Business Guide to Choosing Keyword Phrases

Search Engine Watch Expert - Carrie HillHow do you know which keywords to focus on in your search optimization or advertising campaigns? In today's Little Biz column, "The Small Business Guide to Choosing Keyword Phrases," Carrie Hill explains the Keyword Effectiveness Index and how to use it to your advantage.

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About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.