Matt Mason, Author of "The Pirate's Dilemma", to Give Opening Keynote at SES London 2009

In the U.S., we'd say, "Stop the presses." But, in the U.K., they simply say, "Stop Press." The expression means that a news item has been inserted into a newspaper after the printing has been started.

I was just sitting down to write about a new video interview with Andy Atkins-Krueger, the Managing Director of Web Certain Europe. The YouTube video has just been uploaded to the SESConferenceExpo's Channel.

pirate%27s%20dilemma%202008.jpg That's when I visited the Search Engine Strategies London site and discovered that Matt Mason, author of "The Pirate's Dilemma: How Youth Culture Reinvented Capitalism," will be giving the opening keynote on Tuesday, Feb. 17, 2009.

Stop Press!

Matt is a writer, consultant and entrepreneur, who is an expert on how youth culture drives innovation and is changing the way the world works. His book tackles the problems and opportunities created by the rise of piracy and its potential as a business model.

According to the SES London conference agenda for Day 1, Matt thinks that the trends emerging from the youth culture are blurring long-established boundaries between right and wrong and unraveling some of our most basic assumptions about business, society and our collective future. He has explored the problems these new trends pose to business and the opportunities they represent, as well.

For example, when pirates create value for society and society gets behind their creations, it doesn't matter how many lawsuits you throw at the problem -- you are assaulting your own potential future. This reality positions piracy as a new business model.

Matt plans to speak about how this model works and how it applies to your business at SES London 2009. I plan to have a front row seat. (I may need to wear my pirate costume.)

This topic was also raised by Lawrence Lessig, Professor of Law at Stanford Law School, during his opening keynote at SES Chicago 2008. This is where my original post about Andy Atkins-Kruger comes in.

Byron Gordon of SEO-PR interviewed Andy at SES Chicago about Lessig's keynote and asked Andy to give a quick preview of SES London 2009, where he will be speaking at the Search Around the World: US, Europe & Asia session on Day 1. Check out the interview below.


Andy Atkins-Kruger, WebCertain, discusses SES Chicago and SES London 2009