SEW Experts: Will Social Networks Become the New Inbox? Part 2

Search Engine Watch Expert - Erik QualmanMany companies still believe they need to get users into their prospecting databases in order to market to them. But businesses capture a lot more information via social media about their consumers than they've ever had before. In today's building brand equity column, "Will Social Networks Become the New Inbox? Part 2," Erik Qualman explains that good businesses realize that the relationship still needs to be cultivated. Just like dating, companies need to learn how to court their customers in social networks.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.