Does Google Weight Algorithm In Their Own Favor?

I was looking for something about analytics today so went to Google and did a search. The number one result was Google Analytics - not surprising given it is very popular and very discussed. But a closer look showed it had 3 listings for the site and one for the blog - a bit of a home field advantage.

So I looked a little deeper.

A search for catalog and catalogue and low and behold Google catalogs tops the list. A little curious - they cannot possibly be the best known online catalogs.

And on to email. We know Yahoo has the biggest email program and yet it comes in second behind them. Does Yahoo just not know how to optimize?

Interestingly, a search for videos places Google Video above YouTube which they also own and is one of the most popular sites on the web.

So is there a self-interest factor in their algorithm or have human hands been involved?

Hey they own it so have every right to present data any way they want - but a little transparency on this would be good.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.