SEW Experts: The Paid Links Debate Rages On

Search Engine Watch Expert - Mark JacksonTo buy a link or not buy a link? That is the question that keeps going and going with no good answer. In today's Au Natural column, "The Paid Links Debate Rages On," Mark Jackson offers up some frank talk on the pros and cons of purchasing links.

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About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.