SEW Experts: Taking a Small Business to the Big Time Through Search

Search Engine Watch Expert - Aaron ShearSmall business owners can make it big on the web, but they must understand how online retailing works. In today's Big Biz column, "Taking a Small Business to the Big Time Through Search," Aaron Shear shares how site usability, store credibility, and the right keywords can make or break an e-commerce effort.

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About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.