Stanford Students May Have Answer To Video Monetization

Another group at Stanford may have come up with the next big thing. Zunavision is a way to embed video inside video and could lead to true successful video monetization.

Okay it has been out there since midNovember, but it really does have some of the slick tricks needed to ultimately help the video industry develop a working revenue generating model.

The insert can be placed into the background of a video - and people can walk in front of it - so if you had a video and put it on the wall in the background it renders into the video and allows foreground action to continue.

Once they have a clickable solution, video advertising will be officially scalable to true monetization. In the meantime, play with it.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.