SEW Experts: E-mail Marketing Tips for Small Business

Search Engine Watch Expert - Carrie HillAny well-rounded Internet marketing campaign must include a strong e-mail marketing campaign. In today's small business search engine marketing column, "E-mail Marketing Tips for Small Business," Carrie Hill shows how search plays a role when you use PPC or organic search to grow your subscriber list.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.