SEW Experts: Search Ad Quality Score 101, Part 2

Search Engine Watch Expert - Ron JonesGetting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. In today's SEM 101 column, "Search Ad Quality Score 101, Part 2," Ron Jones shows you how to create landing pages that will lead to conversions, which is the ultimate goal.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.