Four Advertising Groups to Develop Online Behavioral Advertising Privacy Standards

Four advertising groups have announced plans to collaborate on privacy standards for online behavioral advertising data. The four groups are:

  • The American Association of Advertising Agencies (AAAA)
  • The Association of National Advertisers (ANA)
  • The Direct Marketing Association (DMA)
  • The Interactive Advertising Bureau (IAB)

The Council of Better Business Bureaus (BBB) is also participating in the effort.

Online advertising data collection has been a concern of politicians and consumer groups. Election years typically see a flurry of activity over the matter and 2008 was no different. From state government efforts in New York and Connecticut to hearings in Congress, online advertising was in the hot seat last year.

It's nice to see advertising associations take the initiative to create standards, which can hopefully allay some of the fears out there over data collection.