Google's spam guru Matt Cutts is asking for people to help his team address the issue of review site pages with no reviews.
In other words, have you ever been researching a product and included "review" in the search phrase - only to click on sites with no reviews? Annoying to say the least. (Especially on a mobile browser!)
Cutts says this is a major concern among his blog readers. So, his team has set up a way for you to help them find out about URLs with this problem. Per Cutts' blog:
- Go to our authenticated spam report form. You'll need a Google account to sign into our webmaster console. This form is available in dozens of languages, not just English.
- In the “Additional details” section, make sure you include the word “noresults” (all one word, all lowercase). Feel free to fill in the other fields with info if you want.
- Provide an actual “no results found” or “empty review” example url.
Cutts rightfully points out that these sites/pages are not intended as spam per se, but, of course, they do affect the quality of search.