SEW Experts: Bribing People To Send You Emails With $50 Gift Cards

Search Engine Watch Expert - Sage LewisWhenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results. In today's online promotion & link building column, "Bribing People To Send You Emails With $50 Gift Cards," Sage Lewis shares the results of his own promotion, highlighting some ways to measure success.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.