Google Website Optimizer Announces Website Workout Winners (Plus, Visualize Testing!)

Last June, Google Website Optimizer launched the Website Workout contest, where companies could submit their websites for analysis. Four winners were chosen and they are:

  • Colonial Candle
  • Extra Space Storage
  • Outrigger Hotels & Resorts
  • Team In Training

Google posted a video of Colonial Candle's experience in website testing and landing page optimization, which helped boost their sales by 20% (yes, even in this economy). I know when reading a blog, things like landing page testing can seem very cerebral if you've never done it before. So, check out this video to get a visual sense for what testing can do for your site: