SEW Experts: Are Rankings Still Relevant?

Search Engine Watch Expert - William FlaizAre we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. In today's SEM agency issues column, "Are Rankings Still Relevant?," William Flaiz wonders if search marketers have been relying on rankings as a crutch, when we should have been looking at the bottom lines.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.