SEW Experts: Web Analytics 101, Part 1

Search Engine Watch Expert - Ron JonesWeb marketers who ignore analytics are like doctors who start writing prescriptions before bothering to examine or diagnose the patient. In today's SEM 101 column, "Web Analytics 101, Part 1," Ron Jones explains that without looking under the hood to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.