Twitter Passes Digg For Usage, Is Facebook Next?

Seems Twitter may be the "next big thing" in social media. Hitwise reports it has surpassed Digg for usage - but realistically the two are different types of social media, though Twitter does have the recommendation aspects of Digg. Comparisons to Facebook may be more realistic.

Twitter has come to replace - or at least heavily supplement - the interactions between Facebook users via leaving messages on the Wall of each user. The big difference about Twitter is everyone who is following a person gets to see the messages sent and join in the conversation immediately.

It combines the community nature of Facebook with followers and there have been requests to start groups similar to those at Facebook and other features. But at the moment the rising number of users has been causing problems with overload.

Twitter doubled its resources for yesterday's inauguration, knowing people would log on to share comments, yet still had some problems.

If Twitter is going to continue to grow it will have to overcome more than its capacity issues. Methods of monetization are a major hurdle, but meeting the needs of greater features is the biggest one. Rivals have popped up and have yet to impact. If one can address the other features issue they may have better luck.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.