Even Google Can't Save Print Media

Google announced it is discontinuing its print advertising program February 28 and stop running ads March 31. Seems even Google cannot help the slow demise of print media.

Started in 2006, Google added the ability to place classified ads in over 50 newspapers throughout the United States and had reached over 800. As their Traditional Media blog notes "We will continue to devote a team of people to look at how we can help newspaper companies. It is clear that the current Print Ads product is not the right solution."

Google sees itself as a global media company encompassing all media forms. This bump in the road must be annoying.

"It's always difficult to say goodbye to products. Lots of people at Google have worked hard on Google Print Ads.... But as we grow, it is important that we focus on products that can benefit the most people and solve the most important problems."

In the newly developed Google speak I think that means they just could not make money doing it.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.