Search a Bright Spot for Microsoft

While Microsoft plans to lay off about 5,000 employees across its various business lines, Microsoft CEO Steve Ballmer said today that the company will be hiring in some areas, including search.

According to ClickZ News:

"Even while we take away 5,000 jobs we will add back a few thousand jobs in areas like search," said Steve Ballmer, chief executive officer at Microsoft, on a conference call.

Search revenue experienced double-digit growth, display advertising continued to grow, and page views and search queries experienced "healthy engagement growth," suggesting an increase in queries and impressions per user.

"We continue to see healthy growth in our traffic, both in display and search," said Bill Koefoed, general manager of investor relations at Microsoft.

As part of its cost-cutting plan, Microsoft will eliminate up to 5,000 jobs in R&D, marketing, sales, finance, legal, HR, and IT over the next 18 months, including 1,400 jobs today.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.