SEW Experts: A Linking Strategy Is About More Than Just Quality Content

Search Engine Watch Expert - Chris BoggsSearch Engine Watch Expert - Frank WatsonSome SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. In today's SEM Crossfire column, "A Linking Strategy Is About More Than Just Quality Content," Chris Boggs and Frank Watson remind you to spend the time to develop a sound linking strategy, or no one will ever find your quality content.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.