SEW Experts: Google Conversion Optimizer: The Best-Kept Secret in PPC?

Search Engine Watch Expert - David SzetelaGoogle quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. In today's paid search column, "Google Conversion Optimizer: The Best-Kept Secret in PPC?," David Szetela describes the benefits of using an automated bid management, available for free and using Google's proprietary data.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.