SEW Experts: Breaking the Norm with Search

Search Engine Watch Expert - Aaron ShearMany engines, especially Google, are looking for uncommon combinations of content that typically don't exist together. In today's enterprise search marketing column, "Breaking the Norm with Search," Aaron Shear outlines one untapped way to capture search traffic, by combining content of related items in new ways.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.