Google AdWords has opened up Conversion Optimizer to greater eligibility. Customers who use AdWords' free Conversion Tracking tool and have at least 30 conversions in the last 30 days are now eligible to use Conversion Optimizer.
Conversion Optimizer uses your conversion tracking data to optimize ad placement based on the likelihood of conversion. The tool should save you time by essentially automating the optimization process and time, making you more productive and efficient.
"You might already adjust your keyword bids with the goal of increasing your conversions or decreasing your costs, but the Conversion Optimizer is able to adjust bids using additional factors that are otherwise unavailable," wrote Amanda Kelly on the Inside AdWords blog. "This includes varying bids by broad match query, user location, and the particular search or content partner sites where the ad is appearing. These extra adjustments enable many advertisers to achieve double-digit percentage increases in conversions while paying the same price or less for each conversion."