SEW Experts: Link Building 101, Part 1

Search Engine Watch Expert - Ron JonesThe concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. In today's SEM 101 column, "Link Building 101, Part 1," Ron Jones suggests using the same concept and applying it to your internal linking structure.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.