SEW Experts: Is Your Landing Page Relevant?

Search Engine Watch Expert - William FlaizYour landing page is the first impression by which search engines and users alike will judge your site. And when a searcher first lands on your Web site, you have but mere seconds to establish credibility. In today's SEM agency issues column, "Is Your Landing Page Relevant?," William Flaiz explains that Web sites must rise to the occasion and create landing pages that rank for important keywords while engaging the reader.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.