Changes in Attitudes Needed For Success of Google's Latitude

The new track a friend product from Google - Latitude may need some change in the attitude of people regarding privacy if it is going to become really successful.

Granted I have already had three requests to share my information today, this tool no doubt will be used for pinpointed advertising and may not prove popular with the general public.

The product is available for PCs, PDAs and smart phones. May have come in handy when I lost my last iPhone. I could have had it set for a friend to be able to triangulate where the phone was. But at this stage, you are required to type in where you are.

If they incorporate the tracking element the GPS programs offer in smart phones we could use Latitude to track lost phones... something to think about Google.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.