SEW Experts: Local Search Tactics for Tough Economic Times

Search Engine Watch Expert - Gregg StewartWhat tactics and best practices can improve our local search campaigns in these challenging times? Local search marketing efforts focus around ensuring you're the one chosen when the question of "where to buy" arises. In today's local & mobile search column, "Local Search Tactics for Tough Economic Times," local search expert Gregg Stewart shares a checklist of local search marketing tactics to help your firm weather today's economic environment.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.