Last spring, IAC launched RushmoreDrive.com, calling it the first search engine targeted towards African-Americans. Today, they're announcing a partnership with TheLoop21.com, a site for news and political analysis. The goal is to provide commentary from an African-American perspective to their users.
"We are extremely proud to be partnering with TheLoop21.com. Their in-depth analysis of economics and politics will enhance the editorial product for our users. The articles found on TheLoop21.com fit in nicely with our current editorial direction, which is to bring voices from the margins to the center on the web in spaces that are often overlooked as it relates to Black populations. TheLoop21.com will add value to our site because of the insightful, critical and provocative nature of their articles," says RushmoreDrive.com Vice President Products & Content Kevin McFall.
TheLoop21.com's Senior Editor Rachael Leone adds: "The entire staff at The Loop21 is delighted to be working with RushmoreDrive.com. We each believe very strongly in the need to inform in a way that is interesting and compelling. I am most excited for our respective Web communities, which benefit from even greater quality and variety of content."