Google Analytics Releases Urchin 6.5 with AdWords Integration

Google Analytics has released Urchin 6.5, which includes an integration with AdWords. Also included in the update are improved geo-database functions, an improved configuration-manager utility, updated Help Center articles and recognition of the latest browsers and platforms like Chrome and Android.

If you're not familiar with Urchin, it was acquired by Google a while back and the free Google Analytics was developed from it. Urchin is not free. It costs $2995, runs on your own servers (meaning Google doesn't get all your data) and reports up to 1,000 domains.

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About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.