AnalyticsKenshoo Integrates Negative Keyword Management

Kenshoo Integrates Negative Keyword Management

Kenshoo has integrated negative keyword management into its search marketing management tool, KENSHOO SEARCH. Kenshoo says the following data represents average improvements attributable to the cross channel negative keyword manager:

  • CTR increase by 40-80%
  • ROI increase by 20-60%
  • Conversion Rate increase by 30-50%
  • Profit increase by 30-50%

Print-on-demand site CafePress has seen success using the feature. Jeremy Post, Sr. Manager, Acquisition Marketing at CafePress explains, “We manage massive amounts of keywords, so it was critical that our campaign managers have a way to easily manage negative keywords. This feature not only delivers value by increasing our campaign quality but it also saves us countless hours of work by not having to copy and paste keywords into every part of the system. ”

Kenshoo expects additional clients to experience similar results. “Our commitment to Quality Management focuses our efforts on developing features which increase the overall value and effectiveness of search marketing,” said Alon Sheafer – VP of Products and Marketing at Kenshoo. “Users of the negative keyword tool are already seeing increased ROI – up to 60% – through cost reductions and improved targeting. By filtering out irrelevant traffic, their ads are being displayed more often on value-driving keywords that increase CTR and conversions.”

Related Reading:
SEM Platform Provider Kenshoo Opens U.S. Office
SES Awards Finalists Announced

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y