Pushing Friend Connect and Open Social, Google launched its 80th official blog today - Social Web Blog. The blog will cover "News and updates about Google products that are helping to make the world more social.
"We are launching this blog for anyone interested or involved in helping to make the web more social. Whether you own a site and want to add social features to increase community engagement, or you're developing a great social application, this blog is for you," the site stated.
While both Open Social and Google Friend Connect have been slow to take off, social media is the next "hot thing" and Google is wise to get involved more than just through their own products - which seem to be taking the backseat these days.