Google Launches Official Social Media Blog

Pushing Friend Connect and Open Social, Google launched its 80th official blog today - Social Web Blog. The blog will cover "News and updates about Google products that are helping to make the world more social.

"We are launching this blog for anyone interested or involved in helping to make the web more social. Whether you own a site and want to add social features to increase community engagement, or you're developing a great social application, this blog is for you," the site stated.

While both Open Social and Google Friend Connect have been slow to take off, social media is the next "hot thing" and Google is wise to get involved more than just through their own products - which seem to be taking the backseat these days.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.